1. Introduction to Values A value is a belief, a mission, or a philosophy that is meaningful. Whether we are consciously aware of them or not, every individual has a core set of personal values. Values can range from the commonplace, such as the belief in hard work and punctuality, to the more psychological, such as self-reliance, concern for others, and harmony of purpose. When we examine the lives of famous people, we often see how personal values guided them, propelling them to the top of their fields. For example, one actor was motivated by his commitment to social justice, which led to important acting roles related to that value that made him world famous. Likewise, a well-known business CEO was motivated by the personal value that technology should be easy to use, which caused his company to spawn a technology revolution. Whatever one's values, when we take them to heart and implement them in the smallest details of our lives, great accomplishment and success are sure to follow. Just as individuals subscribe to values, so do organizations and institutions. In fact, if we were to examine any company, we would discover that one or more business values was the key to their success. Examples are -- -- Sears' commitment to trusting the customer. [From the 19th century onward, any product could be returned to the company with a money back guarantee, which engendered great trust in both directions, enabling booming sales, and, the great success for the firm that followed.] Likewise, we see how political parities and politicians subscribe to certain core values -- ranging from helping the poor, easing the burden of the middle class, improving the environment, making government responsive and efficient, engendering loyalty and unity, and so forth. The key point to keep in mind about values is that implementing them energizes everything concerned with it. For an individual, committing to and applying values releases fresh energies, which always attract success, achievement, and well-being. Likewise, when companies or other institutions adopt values, individuals working at the organization become energized, as do its customers, its products and services, and everyone and everything else associated with that organization. We can energize our lives by making the full effort to implement the values we subscribe to. Once we identify values that are meaningful to us, we can develop strategies to implement them. When we make the determined effort to implement those strategies, good fortune it sure to follow -- in the form of new opportunities, new sources of revenue and income, and other forms of material and psychological benefit. We may even notice that as we implement values, we experiences instances of "life response" -- where good fortune suddenly comes to us from seemingly out of nowhere, defying our normal perceptions of what is logical and possible. Below is a list of important personal values culled from years of observing individual success. Common personal values
2. Power of Values to Shape Our Lives In the mid 1970s, I made a decision to move to California from New York City, where I was raised. Why I did so, and why I made other decisive turns in my life is the subject of this essay. My first thought on the subject is that I took these actions simply because I was motivated to do so. And yet, what really motivates us in life are the things we truly value. Then what were the values that compelled me to move to California -- in particular to the San Francisco Bay Area -- where I have resided for these last 30 years? Well, it is true that after five years attending college at frigid Syracuse University in upstate New York I was compelled to seek the warmer climes of California. But I could have moved south to Florida or to the Southwestern parts of the US. However, having been raised in the urban/suburban environment of New York City, I valued culture and a certain type of urban sophistication I might not find in those other locales. I also enjoyed being near the water, not only because of its shimmering beauty, but because cities at the edge of the great oceans tend to attract a diversity of people and a richness of culture from around the world. Though climate, beauty, diversity, and culture influenced my decision, there must have been something more specific that compelled me to move to this region. Looking at it in retrospect, I have concluded that I came to the area because of the existence of Marin County -- the progressive community that lies directly across the Golden Gate Bridge from San Francisco. Marin County at the time (and still is) was the prosperous land where many of the creative musicians, artists, and thinkers of the 1970s lived. From the articles and reports I had read while living on the East coast, the people who lived in that region were involved with matters that meant a great deal to me -- i.e. aspects of life that I truly valued. And because I deeply believed in those things, I wanted to be near them; to somehow participate in their way of life. And so I headed out to the SF Bay Area in 1975 in earnest -- and never looked back. But I have still not identified the specific values of the Marinites that compelled me to join them. Let me try to list them for you. For one, the residents were in the vanguard of the changes going in society at the time -- including an appreciation of Eastern culture and spirituality, a concern for the quality of the physical environment, a dissatisfaction with the mindless materialism of modern life, the rejection of conformity of the previous generation, and the development of new forms of music that expressed their new world view. These were the underlying values that drove me to the region. These were the ideals and beliefs that shaped my life at the time, compelling me to venture across country. Each of us is motivated to move our lives in certain directions. That motivation is determined by the values we subscribe to. Our values are thus the formations and ideations of thought, the distinct formulations of understanding that express what we perceive to be important truths about life. These ideals are then reinforced by our emotions and feelings, which turn those mental perception into a vital passion that we hope to realize in our lives. Whether we actually make the effort to implement them is another matter. Without values or beliefs, we would be mechanical-like beings, driven here and there by the vicissitudes of life. Without values, we would be creature-like, compelled to action solely by our urges and passions. In this inhuman existence, there would be little consideration for truths we hold dear, let alone implement them to ennoble and enrich our lives. In this reality devoid of values, we would live unconscious lives, without meaning or purpose. On the other hand, when we take to values, we live a purposeful and dynamic existence -- i.e. we become truly human. This being the case, what are the truths of life, i.e. the personal values that you believe in? What are the cherished ideals and beliefs that have shaped your life; that are motivating and driving your life today? Why not take a little time and come up with a short list, and then consider how each has or currently is shaping your life. If we think about it, we will see that people relate to personal values in a number of ways. Thoughtful people are continually thinking about those things they cherish and believe in. Powerful people are also motivated and driven to implement them in their lives. In fact, the most successful people are constantly evaluating their values, and are continually driven to turn them into a living reality. For these individuals, values are an inexhaustible source of inner power that energizes them to no end; driving them to the heights of success, while bringing about deep fulfillment in their lives. Interestingly, not only do values energize us, but when we implement them, it energizes everything they come in contact with! If I apply the value of customer service and delight when I speak with the client, I energize the conversation, which leads to greater response from the person on the other end, who is now motivated to purchase the services I am offering. Also, if I am truly sincere in my belief in customer satisfaction, I create an added value that reinforces and builds on the first one. A combination of values applied to a situation dramatically energizes circumstances, which not only increases the likelihood of success, but turns the interaction into an enjoyable, even thrilling experience. Thus, implementing values have an innate capacity to create more energy, accomplishment, and joy in living. Values are actually a very special power in the universe. It is one our minds can grasp for the purpose of uplifting life. Values are actually spiritual skills -- a divine gift that comes to us from the infinite Source of things. The highest of principles -- such as Oneness, Love, Beauty, and others -- descend from the heavens, and are reinterpreted as values by our minds. For example, the spiritual principle of Oneness is recognized by our minds as values of cooperation, integration, teamwork, and others. Likewise, the universal principle of Love expresses through values of goodness, selflessness, self-givingness, openness, tolerance, respect for others, and a number of others. The last twenty-five years has seen an explosion in an interest in values. Tom Peters' book 'In Search of Excellence' started the ball rolling for values in the workplace. Religious leaders speak of family values, nations speak of moral values, spiritual teachers speak of the highest values of gratitude, benevolence, and self-givingness; even self-surrender to the Divine. Values drive us, motivate us, move life, move us forward -- enabling progress even evolution. Values are what enables life to take the Next Step -- whether they drive our own individual lives in a positive direction; improve the economic, social, and cultural conditions of a nation; or move society forward in its never-ending ascending path of progress. Tolerance, openness, respect for the individual, and teamwork are several great human values, while Oneness, Love, Beauty, and Truth are some of higher spiritual values that they derive from. At certain points, the human and spiritual values come together and blend into one another, expressing through spiritualized human values such as selflessness, self-givingness, and gratitude. Values are expressions of emotionalized truths that when implemented energize whatever they come in contact with, enabling the greatest positive results with the least effort in the shortest period of time -- whether it is for the individual, a collective, or society as a whole. Values are the nexus to our future progress. It is the call of the Divine to the minds of men to seek a better life -- to pursue ultimate delight and fulfillment in life.
3. Advanced Thoughts on Values What is a Value? Values are psychological objects. We all have values that determine our decisions and guide our lives. Those who value their individuality take responsibility, are self-reliant and act with self-respect. Those who value truthfulness cannot bring themselves to tell a lie. Those who value family or friendship sacrifice their personal interests for the good of others. Those who value goodness cannot bring themselves to do something they know is wrong. We express values in our relations with other people when we are loyal, reliable, honest, generous, trusting, trustworthy, feel a sense of responsibility for family, friends, co-workers, our organization, community or country. On a more physical level, we may place great value on cleanliness, punctuality, orderliness, accuracy, quality, and physical perfection in whatever we do.
Values, Accomplishment, and our Psychological Energies Accomplishment in life depends not only on physical energy, but even more on the intensity of psychological energy we are able to bring to our action. Interest, commitment, determination, passion, drive, enthusiasm are some of the ways in which we characterize the intensity of our psychological energy. It turns out that values direct our psychological energies for accomplishment. The scholar with a passion for accuracy will expend enormous energy in the search for facts and the effort to impartially verify them. Once he does so, his work will be relied upon by others and gain a reputation for its veracity. The gymnast or figure skater with a passion for perfection will continue to practice throughout her career to hone her skills, moved by the quest for the value of perfection – that score of perfect 10. The artist, musician, engineer, the chef, the flight attendant, the accountant are all guided by values in the execution of their work and the results they achieve are directly related to the level of values they attain. Thus, we see that Values determine the intensity and flow of our psychological energies. In the end, the quality of the values we embrace and the intensity of our commitment to them determines the level of our accomplishment in life.
We can see a continuum of psychological forms from data to values.
In terms of accomplishment, thoughts are mental forms of energy which do not necessarily lead to action. Ideas carry the energy of mental understanding. Opinions carry the force of mental conviction. Attitudes carry the vital force of our emotional endorsement. Values carry the power of psychological commitment and determination. Values issue from a deeper or higher center of motivation in our personalities and therefore carry far greater power than our opinions and attitudes.
Origin of Values - from Life and from Spirit From below, society acquires values through a long process of trial and error experimentation with various approaches to life. Over years and centuries, the collective comes to recognize that certain principles or guidelines are essential for the survival or vital for the growth of the individual and the community. They learn by experience to value these essential principles and pass them on to future generations as cultural guidelines for action. They discover that cleanliness is essential for heath. Punctuality and regularity of action are essential for success in agriculture. Honesty and truthfulness are essential in trade. Loyalty and patriotism are essential for the integrity and defense of the community. Responsibility, generosity and self-sacrifice are the bedrocks of the family. From above, enlightened individuals directly experienced higher states of spiritual consciousness and perceived self-existent truths of the spiritual reality that manifested the universe. They discovered the essence of what we call God, Spirit or Divinity expresses itself as fundamental spiritual values in the universe such as Freedom, Peace, Truth, Unity, Goodness, Harmony, Beauty, Love, Joy, and Self-Giving. They recognized that the more you strive to live by these values, the higher you rise in consciousness and the more the higher spiritual consciousness enters your being and expresses in your life. The wise perceived that the values derived from life experience are derivative truths and lower expressions of these same higher spiritual values and stepping stones on the ascending stair of evolution. E.g. the human value of tolerance can be said to be a reflection and melding of the spiritual values of Freedom, Goodness, and Harmony; and the value of honesty is honesty is a reflection of the spiritual value of Truth.
4. Example Values Here are some thoughts on several of the more interesting personal values listed above: Content Over Form In addition, if you watch closely, you may notice some interesting things starting to happen. An unthought of point of view or perspective may be raised in the conversation. New ideas or fresh new insights are suddenly revealed. Or, a new interesting idea, project or event might suddenly come out of the discussion. This all happens because you have shifted your concern toward the other person.
Continuous Improvement/Progress Any value when applied can create a positive response from life. Consider this example where an individuals interest in implementing the values of continuous improvement for her company created a positive result that came out of nowhere.: I am working in Railway Recruitment Board and in-charge of entire pre-examination work. We have an elaborate procedure for conducting examinations and have to work in so many stages. A week back I was discussing with my Chairman the possibility of candidates giving their examinations electronically, which may also bring down expenditure. But my Chairman was apprehensive and it ended our discussion. But within myself, I strongly believed that it was possible. After two/three days he called me to say that he has got an invitation from a Foreign based Computer Firm who were launching their new software, and since he was preoccupied he had proposed my name to represent our organization. When I attended, to my surprise I could learn that the software was all about enabling candidates to give different types of examinations through Computers. I not only enjoyed the program but also could interact and get clarifications on various points of its practical feasibility. (For more on this extraordinary phenomenon of "life response," click here.) Respect for the Individual
SELF-ANALYSIS:
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